Many entrepreneurs think they advertise by sharing a picture on Instagram and pressing the "Promote" or "Boost" button below it. But this is the most expensive method that brings the least conversion.
The Business Manager Difference
Meta Business Manager must be used for proper targeting. With professional tools such as device type, individual behavior, "Lookalike" (similar audience) and repeat advertising (Retargeting), your advertising budget will be minimized and your revenue will increase.