Choosing an advertising channel is important for Azerbaijani businesses. But where to spend the budget?
Google Ads
It is for warm customers. Imagine someone searching for "combi repair Baku". This person needs a combi master at that very moment. If you appear first on Google, you will win that customer.
Meta (Facebook/Instagram) Ads
People spend time here, they are not looking for anything. That is why you have to grab their attention visually. Ideal for e-commerce and beauty sectors.
TikTok and LinkedIn
TikTok is to reach a younger and entertainment-seeking audience virally, while LinkedIn is strictly B2B, that is, for those selling services from company to company.