The most frequently asked question by business owners: Should I do SEO to appear in search, or should I run Google ads?
Google Ads (PPC) - Fast Result
Today you can be first in search the moment you advertise. You will simply pay for each click. Great for campaigns that need urgent sales.
SEO - Long-Term Asset
SEO (Search Engine Optimization) takes time (3-6 months), but when results are achieved you do not pay for those visitors. The healthiest strategy is to start with Google ads and constantly strengthen SEO in the background.