Website speed is one of the most critical factors affecting not only user experience but also your ranking directly in search engines (SEO).
The Cost of Seconds
Studies show that as a website's load time increases from 1 second to 3 seconds, the probability of users leaving the site (bounce rate) increases by 32%.
Google Core Web Vitals
Google now directly evaluates the speed and technical structure of the site. By optimizing images (WebP format), compressing codes (CSS/JS - minify), and using fast server/hosting, your site accelerates and leaves competitors behind.